Case Studies
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How can we optimize a complex multi-channel conversion funnel?
A large online optician wanted to improve conversions and user satisfaction of their various exe exam booking processes.
I developed an action plan based on existing data and user insights, and provided concepts for quick win and long-term UX optimizations.
The first implemented measures already generated two-figure conversion improvements.
How can we design and test a new order management system within just one month?
A startup that brokers standardized craftsmen services wanted to provide their craftsmen partners with an online platform to manage and process orders.
I conducted interviews with future users, prototyped the new tool based on my insights, and tested it with another group of craftsmen.
Since launch, the tool has brought significant improvements for both the internal dispatching team and the partners.
How can we parallelize design tasks to accelerate the development of an MVP?
A large Swiss cosmetics company wanted to launch a new personalized skincare brand.
I developed the concept and a prototype for the website, which included a cosmetician-supported online skin analysis and a system for assigning product ingredients to individual skin profiles.
Simultaneously, the product’s visual brand was developed. By adding the visual assets to the prototype, we were able to quickly conduct user tests and iterate on the design without impeding the development team.
How can we validate a new product idea before even designing it?
A European online brokerage provider planned to launch an e-learning platform for its customers.
I provided initial insights to enable fast and informed decisions on the overall product direction. I then conceptualized and designed the platform and the contents for the first course.
The platform has been further expanded since launch and is still in use today.