Hello! I’m a UX Consultant / Product Designer with over 20 years of versatile work experience.

In a nutshell

I apply the thinking and craft of user-centric design
to help you provide a successful digital product or service.

I provide both UX consulting and design execution
going from research, analysis and strategy to information architecture, interaction design, prototyping and UX writing.

Benefit from my experience
having devised strategies and solutions for many clients of various sizes and industries.

What I can do for you

01

I investigate and evaluate the status quo
to identify key areas of risk and opportunity.


I will

map as-is user journeys across channels

analyze existing data & insights

conduct interviews, surveys and user tests


so we can

discover customer needs and problems

identify hurdles of the current solution(s)

derive strong design hypotheses

prioritize measures by effort & impact

02

I create maps, structures and guardrails
to provide the bird’s eye view of the envisioned experience.


I will

model user journeys, flows and site maps

create design guidelines and modular template systems

specify content and functional requirements


so we can

arrange information and processes in a user-friendly way

have a shared user-centric picture of the future system

develop consistent, coherent and efficient solutions together

03

I design interfaces and interactions, and validate them
to facilitate the best possible experience in every detail.


I will

create wireframes, text and screen designs

build prototypes and test them with users

iterate and optimize


so we can

make our solution tangible early

ensure users will find it simple, persuasive and satisfying

implement quickly and flexibly

Clients (selection)

NDA
Swiss Cosmetics Group

NDA
Large Travel Booking Platform

About me

Before going freelance in 2014, I have worked over 10 years as a conceptual UX designer in digital agencies, with 5 years in design leadership roles (see my CV).

I love grasping and simplifying complex issues, thinking across disciplines, and learning something new with every new assignment.

As you can see in the picture above, I’m fun to work with, but my handwriting is atrocious.

I live and work in Berlin. When I'm not questioning, structuring and designing, you can find me kayaking on the Mecklenburg lakes or making some acceptable German indie synth pop.

Talks and articles

Sh*t we should stop saying
Reducing overconfidence and disappointment as a UX designer.

Held at: UX Camp Europe 2022 • World Usability Day Hamburg 2022

Hyper! Hyper!! How to deal with trends, fads and constant change
Strategies to make sense of the next big thing.

Held at: IA conference 2017 • UX Camp Europe 2017 • Lean DUS 2017

Selling the Carrot, or: how to convert by balancing value, cost and perception
A user-centered approach to develop reasonable conversion hypotheses.

Held at: UX Camp Europe 2016 • UXconverts Berlin meetup 2016 • IA conference 2016

”The problem is we dont understand the problem”
Problem Framing as a tool to align stakeholders and develop accurate design solutions.

Held at: Intersection enterprise design conference 2015 • World Usability Day Berlin 2015 • UX Camp Europe 2015 • Think Neu Commerzbank (Neugelb Studio Opening) 2017

Why you’re a brand shaper (knowingly or not) and what you can do about it
On the overlaps between Brand Communications and User Experience Design.

Held at: IA conference 2014 • IXdA Interaction Design Association Berlin meetup 2014